I am
always a fan of seeing equality in media. TV shows, movies, literature, it is
always nice to see men and women being given equal time and treatment.
Unfortunately the one area where women have yet to shine is video games. Video
games still remain primarily a guys club. And not just guys, but dudes. Video
games are designed to appeal to a very specific type of male.
Now
while not every guy acts like a dude all the time, we all have dude tendencies.
What are “dude tendencies” you might ask? Going long periods without cleaning.
Yelling “boobies” whenever you see a woman scantily clad, and even worse if you
laugh after you do it. And a large and unhealthy lust for violence. All the
things that video game culture is aimed towards.
When
one looks at the history of video games you can pinpoint a moment when video
games went from being for everyone to being towards guys. The earliest video
games certainly have no sense of gender identity. Pong or Pac-Man (before the
Ms. Showed up) certainly do not show any preference towards boys or girls. It
is when titles like Space Invaders, Asteroids, and Centipede enter the arcades
that the shift towards male dominated content began. Video games started to be
filled with Sci-Fi content and science fiction has (especially in the 60s and
early 70s when video game culture started) been male dominated.
But
while science fiction grew and changed to encompass more strong feminine roles
(Princess Leia and Lieutenant Uhura being the best examples), video games did
not follow suit. In fact the first time any women even showed up in a video
game it was to serve as the damsel in distress. Women in the earliest video
games were there primarily to give the hero something to do. When video game
consoles brought the arcade into our homes, it brought characters like Princess
Peach and Princess Zelda (apparently you can only be rescued if you’re
royalty). Both characters are featured in long running franchises and yet they
are always portrayed as victims.
The
one strong female character to show up in early console games is Samus from the popular
game Metroid. The only problem is that she is clad from head to toe in bionic
armor and unless you read the information packet that came with the game, the
average player had no idea she was a woman. Young boys everywhere blasted away at alien monsters, never for one second realizing they were playing a girl.
Even
when games finally adopt a strong female lead, the gameplay and character
design shows the game is clearly meant to appeal to guys. Take the most famous
female video game heroine, Lara Croft, of the game Tomb Raider. The gameplay is
an action third person shooter where you get to control an extremely buxom
female character. Many male players (guilty) spent most of the game just trying
to make her crawl around on the ground and zoom the camera in and out on her
cleavage. What truly shows though how much of a male oriented game Tomb Raider
is the myth of the “Nudie Raider” code.
Supposedly there is a code that allows the player to play the game with
Lara Croft completely nude. At the time of this writing, no such code has been
found but that does not eliminate the hope of nerds everywhere.
More
than just the sexualization of women in most video games, it is the content
itself that shows what kind of audience they are aiming for. The top selling
video games are usually first person shooters or sports games. Or hyper violent
sandbox games like the Grand Theft Auto series. When Grand Theft Auto III came
out and ignited the franchise, one of the most scandalous features was the fact
that in order to restore your health you needed to hire a prostitute. And then
as an added horror, most gamers would choose to simply bludgeon to death
(guilty) the aforementioned hooker and take their money back. I can’t imagine
many women who would find this action appealing (actually thinking about my
friends, I probably can).
Team Unicorn |
Graphics
advance, gameplay advances, but the perceived image of women in video games
seems to have slowed to a crawl. Such an odd thing to learn that a mature woman
is into video games that the Gamer Girl has joined the elite male fantasy ranks
of the Playboy Bunny or Lingerie Super Model. Rare creatures that we know exist
but doubt we shall ever encounter. There do exist games that appeal to a female
audience but when you look at the actual content of these games (Ico, Wind)
there is nothing particularly feminine about them, they simply exist in a gender
neutral realm where the bulk of male gamers have abandoned them.
My entire rebuttal can be found in this infographic: http://assets.econsultancy.com/images/0001/4893/who-are-social-gamers.png
ReplyDeleteMostly the part where women represent 54% of all gamers.
Which is just social gaming. Overall, it's 47%, according to this infographic (http://assets.econsultancy.com/images/0001/4893/who-are-social-gamers.png). Hard to say that 47% is a unicorn-like mysterious minority.
DeleteAlso, the average social gamer is a 43 year old woman.
I'm not so much saying women don't play games. I'm more implying that the industry does not think they do.
DeleteOr, as a little more recently with hand held consoles (like the nintendo DS) or the wii, the industry believes that female gamers are complete retards that can't think their way out of a box. Nintendogs is not exactly up there in scales of 'difficult or intense gameplay'. Scribblenauts. Kirby's wool adventure or whatever it's called. Singstar. Things that are either gender neutral or geared towards female gamers do not get the similar sort of repute and hype that say Call of Duty, Rock Band, or Assassins Creed get.
DeleteEven Samus, upon gaining a voice with Other M on the Wii, goes from being an independant and kickass character to being irritatingly needy on the 'mans approval'. I enjoyed the game (and it was my first introduction -to- Samus) but I even found her not using say, heat shields, upon seeing an area is filled with LAVA until Mr Bossman said 'oh hey it's hot, you'd better activate your heat shields' once you'd ALREADY crossed it was a teensy bit ...retarded.